Tumblr-Blogger | feed-well

“I don’t think it’s intuitive or conceptual, I just take it as it is and use it day to day.”

umblr kann Tagebuch, Pinnwand, künstlerisches Werkzeug, Portfolio, Netzwerk oder eine Nachrichtenseite sein. Die Plattform kann ganz individuell verwendet werden und erhebt dabei nur wenig Ansprüche an ihren Benutzer. Zwar ist Tumblr ein soziales Netzwerk wie Facebook, Twitter und Co., doch unterscheidet es sich insbesondere in seinem Verständnis von Autorschaft von den klassischen Plattformen. Tumblr verzichtet auf ein ausführliches Personenprofil und wahrscheinlich liegt gerade in der Möglichkeit von Anonymität das Potential des Netzwerks.

Doch wer steckt hinter den Millionen Tumblr-Blogs? Wer tätigt Tag für Tag neue Einträge und ist sozusagen live dabei, wenn es ihm andere gleich tun? Die Reihe “Tumblr-Blogger” wirft einen Blick hinter die Kulissen der

visuellen Anarchie

und gibt einen Einblick in die Arbeitsweise und das Selbstverständnis besonders markanter Blogger.

Feed-well startete seinen Tumblr bereits im Juni 2009 mit einem Selfie. Es war ein Experiment: er sammelte dort Bilder, die inspirierend sind oder die eigene Haltung zum Ausdruck brachten. Was kann Design und Architektur alles sein? Mit welchen Bildern und Materialien sind Formen und Farben assoziiert? An seinen (rebloggten) Bildern ließen sich diese Zusammenhänge studieren, aber sie erinnerten auch an die jeweils zeitgenössischen ästhetischen Trends. Doch feed-well hat sich professionalisiert und systematisiert. Heute hat er insgesamt 17 weitere Tumblr-Blogs. Neben seinem persönlichen Tumblr betreibt er designcouncil und sein umfangreiches COLORTONED PROJECT. Letzteres umfasst 16 Tumblr-Blogs, die sich jeweils eigenen Farbwelten widmen und an denen sich umso deutlicher nachempfinden lässt, welche Emotionen mit speziellen Farben ausgedrückt werden. Und sie geben dazu Anlass, über mögliche Zusammenhänge zwischen Farben, Formen und Motiven nachzudenken.

Sofrischsogut hat feed-well zu seinen Tumblr-Blogs befragt:

How much time do you spend with your tumblr?

When I started using tumblr I spent about 2 hours per day browsing and posting on my personal tumblr (feed-well) but as of late my schedule doesn’t allow me to spend as much time on tumblr anymore. I spend about 2-3 hours per week these days.

How many followers do you have and how many tumblrs are you following?

As of 1/8/2015 I’m curating the following tumblrs and their respective number of followers are listed as follows:

Personal

: feed-well 3733

Design

: designcouncil 2294

Research

: COLORTONED PROJECT (including 16 tumblrs): 1866 (most popular color is tonallywhite)

Practice

: officefordesignoperations 555 total 7989 + 555 = 8544 followers I’m following 3112 + 895 = 4007 tumblrs.

How would you characterize your own tumblr? (Here you can list some adjectives or make a short statement about the intention of your tumblr.)

feed-well

- In the beginning it was somewhat a reflection of my current mindset and interests so I tried to be as accurate as I can in posting accordingly. However as I progressed I began to realize that tumblr can become a creative outlet for me by trying to stitch the random flow of images into a sort of narrative that can be perceived by my followers.

designcouncil

- Things that in my opinion are well-designed or simply what resonates with my aesthetic sensibilities.

COLOR TONED PROJECT -

This is an experiment that operates on the premise that each color has a specific effect on the human psyche. I use these to modulate my own daily mood. There’s both literature and science to support this theory. Goethe wrote extensively about colors.

tonallyblack

- mysterious, sexy, strong, omnipresent.

tonallyblue

- peaceful, soothing, calm.

tonallyb-w

- graphically strong, timeless.

tonallygrey

- neutral, calm, sophisticated.

tonallybeige

- warm, familiar.

tonallybrown

- masculine, homely, comfortable.

tonallyred

- sexy, hot, enticing, intriguing, motivational.

tonallypink

- sweet but edgy.

tonallyyellow

- sunny, bright, joyful, hopeful.

tonallywhite

- clean, fresh, dreamy.

tonallyorange

- exciting, loud, inspiring.

tonallygreen

- calming and relaxing but also invigorating.

tonallypurple

- regal and decadent.

tonallyclear

- light, quiet and almost demure and reluctantly present, transparent but can be distorted.

tonallyshiny

- opulent, ostentatious, sometimes vulgar but also very relatable to society’s materialistic values.

tonallypoignant

- thoughts that stick in our minds well after it crosses our paths.

officefordesignoperations

- tumblr is actually one of the best ways to stay current in world events as perceived not by the media but by the young social-media savvy population. This is where I get a lot of inspiration in organizing my professional research work.

Do you work with your tumblr more intuitively or more conceptually?

I’m a very intuitive person so I pick the images in a very intuitive manner but there is also a conceptual framework that helps me organize each tumblr.

What did you formerly do in the time, that you spend with your tumblr now? Or is there anything you forgo to have enough time for your tumblr?

Working as an architect in an office leaves very little time for personal projects or interests but I have more control of my own time these days as a professor and researcher.

How often do you take a look at your own tumblr archive?

Yes once in a while I try to look at my archives for inspirations for both personal and professional purposes.

How old are you? Where du you come from? Which gender do you have? What’s your education respectively your profession?

I’m a 46 year old architect and professor of architecture design. I have a Master Degree in Architecture from Harvard-GSD and I live in the US.